Element Events investigate the 6.2% drop in TV ad spending

As specialists in interactive and innovative direct marketing and sales campaigns, Manchester-based Element Events have investigated the 6.2% drop in tv ad spending. 

Element Events is an outsourced event sales and marketing firm based in Manchester. The company promotes their clients’ products and services on a face-to-face basis. Element Events believes that the secret to their current success is that they do what they are passionate about. The company’s sales force meets with people face-to-face on a daily basis, provides information based on their personal needs rather than providing general information, is there to answer questions and to have fun with people. As a result, Element Events’ sales representatives build trusting and lasting relationships that lead to customer loyalty. Based on their current success, the firm is currently planning to expand into further markets by the end of 2017.

Markets are constantly developing as the needs of the consumer change, and Element Events were interested in newly published research by the Advertising Association which confirms UK advertising grew just 1.3% year on year in the first quarter of 2017 to reach £5.4bn. TV advertising took a surprising hit, dropping 6.2%, its first fall since 2009.  The changes have seen certain brands focus on lowering overheads o release funds to allow a reduction in prices to be passed across to the consumer.  It wasn’t all bad news for digital advertising after research concluding spending was up across the board, for example, spending was up 25.4% for national news brands, 8% for radio, 7.2% for broadcaster video-on-demand and 27.6% for out-of-home. Cinema also grew 27.6% year on year

However, brands have found benefit from introducing more engaging marketing strategies which allow the brand to take advantage of instant results and encourage lasting consumer relationships.  Generation Z consumers are more responsive to brands who can communicate their vision and expose their commitment to the community. Personalized approaches to marketing are viewed as an efficient manner to improve the local brand image and encourage trust in service and reputation.

Element Events will continue to develop engaging campaigns which encourage an interactive platform for consumers to learn about their client’s vision, prospects, and commitment to local communities.  The personalised service lends itself to varying client bases as they develop live market research in their endeavour to remain relevant in heavily saturated markets throughout 2017 and beyond.

Source: https://www.marketingweek.com/2017/07/27/ad-spend-pressure-big-brands-pull-back-tv/